Google has updated its inappropriate content policy to include language that explicitly prohibits advertisers from promoting sites and services that produce deepfake pornography. While the company already has strict restrictions on ads that contain certain types of sexual content, the update leaves no doubt that promoting “modified or generated synthetic content that is sexually explicit or contains nudity” is a violation of its rules.
Any advertiser that promotes websites or apps that generate deepfake porn, show instructions on how to create deepfake porn, or endorse or compare various deepfake porn services will be suspended without notice. They will also no longer be able to advertise on Google. The company will begin enforcing the rule on May 30 and offer advertisers the opportunity to remove any ads that violate the new policy.as 404 media pointed out that the rise of deepfake technology has led to an increasing number of advertising tools specifically targeting users who want to create sexually explicit material. Some of these tools reportedly even pretended to be healthy services in order to be listed on the Apple App Store and Google Play Store, but they masked them on social media, where they promoted their ability to generate manipulated pornographic content. ability.
However, Google has begun banning services that create sexually explicit deepfakes in Shopping ads. Similar to its upcoming broader policy, the company has banned Shopping ads for services that “generate, distribute or store synthetic sexually explicit content or synthetic content containing nudity.” Advertising page.
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