35+ Nonprofit Statistics You Must Know in 2024

Life is a boomerang. What you give is what you receive.

In a world where money often takes center stage, nonprofits shine a light of compassion and kindness. They’re not just about numbers; They are about people helping people and making a difference.

A powerful tool to help them accomplish their mission is Nonprofit CRM Software. This technology helps organizations better manage interactions with donors, volunteers and supporters, allowing them to cultivate deeper relationships and maximize impact.

In this article, we’ll explore some key statistics about nonprofits, answering questions like who gives, how much, and where. Let’s dive into the heartwarming facts behind their incredible work.

If you’re looking for highlights or good news, look no further than these statistics on general nonprofit statistics.

• In 2022, Americans’ charitable donations totaled $499.33 billion.
• Individuals were the main donors, donating US$319.04 billion, accounting for 64% of total donations.
• About 60% of American households participate in charitable giving.
• There are approximately 1.8 million nonprofit organizations in the United States.
• An overwhelming majority (three-quarters) of nonprofits believe donations are vital.
• Nonprofit organizations employ 10% of the U.S. workforce.
• In the third quarter of 2022, the nonprofit sector is expected to contribute $1.5 trillion to the U.S. economy.

Nonprofit organization donation statistics

While individual giving is down overall, we are seeing new groups of people participating in charitable giving. This bodes well for the future of charitable giving and nonprofits in general.

• In 2022, the top sectors receiving charitable donations are as follows: religion (27%), public services (14%), education (13%), grantmaking foundations (11%), and health (10%).
• The proportion of donors participating in recurring giving programs increased to 57% from 46% the previous year.
• Nine percent of donors participate in workplace giving programs such as matching gifts or salary donations.
• 56% of Americans donated to charity in 2021
• 81% of donors donate food or other items to nonprofits through in-kind donations.
• Regular monthly donors give 42% more than one-time donors.
• The average age of U.S. donors is 64.
• 33% of donors give to organizations outside their country of residence.

Nonprofit Statistics for Online Fundraising

The latest trend in fundraising is the use of digital marketing and social media platforms to reach donors. Do you think this trend is just a passing phase? Maybe these statistics about online fundraising will change your mind.

• 34% of donors participate in online crowdfunding campaigns.
• Among online donors who gave within one year, 38% donated again to the same nonprofit the following year.
• 32% of donors mainly donate through social media, followed by email (30%), website (17%), print (15%), TV or radio advertising (3%), phone (2%), and newsletters (1%).
• Nonprofits receive the highest return on ad spend from search advertising, at $2.75 per $1 spent.
• Nonprofits raise an average of $90 for every 1,000 fundraising emails sent.
• The average donation from mobile users was $79, the average donation from tablet users was $96, and the average donation from desktop users was $118.

Nonprofit Volunteering Statistics

Supporting a nonprofit is more than just writing a check. Volunteers provide human resources to help achieve nonprofit goals and mission.

• 85% of donors in the United States engage in volunteer activities.
• 81% of donors participate in nonprofit fundraising events.
• The current estimated value of one hour of volunteering is $31.80.
• Among generations, Generation X has the highest formal volunteering rate at 27.2%, while Baby Boomers have the highest informal helping rate at 58.7%.
• 76% of survey respondents who volunteer also donate to the nonprofit organization where they volunteer.
• 68% of respondents volunteer at organizations to which they donate.
• 67% of volunteers prioritize a strong belief in a nonprofit’s mission when choosing where to volunteer.
• About 67% of donors also participate in volunteer activities.
• Among international nonprofits, 70% of employees are salaried workers and 29% are volunteers.
• Nonprofit organizations contribute approximately 5.7% to U.S. GDP.

Nonprofit Statistics on Business Participation

From financial donations to volunteer programs and matching gift programs, businesses are actively involved in the nonprofit industry. By examining various statistics, we can gain a comprehensive understanding of how businesses are participating, the impact of their contributions, and evolving trends.

• Six out of 10 companies have increased their giving by more than 15% in recent years.
• In total, companies donated more than $21.08 billion to nonprofit organizations in 2022, a 3.4% increase from 2021.
• 65% of companies surveyed offer their employees paid time off to volunteer programs.
• Microsoft is a major donor to corporate philanthropic funds, with an employee participation rate of 65% in its annual giving campaign.
• Although more than 26 million people are employed by companies that offer matching gift programs, more than 78% of them still don’t know about their company’s matching gift program or its specific details.
• 84% of donors said they would be more willing to donate if offered a matching gift opportunity.

Give it up for the sake of generosity!

Despite what you may believe in conventional wisdom, acts of generosity are on the rise. The next time someone asks if your nonprofit is making the same impact it once did, show them these statistics to help change their minds.

Ready to take your nonprofit to the next level? Consider working with a trusted nonprofit consulting provider today.

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