LinkedIn now has a Wordle-style game you can play every day

LinkedIn, a professional network known for its job listings and unsolicited career advice, is getting into the game. A few weeks after the app’s launch, the platform officially launched a set of Wordle-style puzzle games.

The company started with three games: Pinpoint, a word game in which players must guess a theme that connects a series of words together; Queens, a puzzle game that’s sort of a cross between Sudoku and Minesweeper; and Crossclimb, a A trivia game where you need to guess a series of four-letter words and put them in the correct order.

LinkedIn describes them as “thinking-driven games,” although the format may feel familiar to fans New York Times Game Apps. Each game can only be played once per day, and players can share their scores with friends through messages filled with cute emojis, reminiscent of a “Wordle grid.” The service will also track “win streaks” to encourage players to come back every day. Given these similarities, it’s no surprise that the game is being developed by LinkedIn’s news team, which recently hired a dedicated games editor.

Games bring good news to people New York Times Since it acquired Wordle, other publications have tried to emulate the success with their own lines of word and puzzle games.I asked Dan Roth, LinkedIn’s editor-in-chief and vice president of product, whether the company had been affected by Wordle and New York Times Game Apps. He says the inspiration was actually much older: “the first crossword puzzle” new york world Newspapers from over 100 years ago. He added that there are currently no plans for a standalone gaming app.

“These games are designed for more than just playing,” Ross told Engadget. “We didn’t get into the game world just to get into the game world. The idea is that games help you think differently and connect with your network.

You can try out new games.

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How Sun Chemical saved up to 50% more in infrastructure costs during acquisition

Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphics solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. DIC Group companies have combined annual sales of more than $8.5 billion and more than 22,000 employees worldwide to support a variety of customers around the world.

question:

“Our use of Microsoft 365 has increased dramatically following our latest acquisition,” said Stuart Hudson, senior manager of global IT infrastructure for Sun Chemical’s strategic infrastructure projects. “We have added 2,200 new employees across more than 30 international sites. Sites were big supporters of Microsoft SharePoint Online and OneDrive for Business. Since then, more of our users have followed suit, and we now have a wealth of Microsoft 365 data documenting our products, manufacturing processes, standard operating procedures, and more.

Sun Chemical relies on fast access to Microsoft 365 data, and because users are distributed around the world, the data must be available around the clock. Previously, the company relied on the “Recycle Bin” tool to recover accidentally deleted Microsoft 365 data, which was an unreliable short-term method.

“We have to rely on the 93-day retention period of the Recycle Bin to recover files, assuming the user doesn’t empty the Recycle Bin,” said Hudson. “Additionally, when employees leave the company, we often lose access to important data after their devices are wiped and accounts are deactivated. As the risk of cyberattacks increases and our business expands, it’s time to take complete control of our Microsoft 365 information.

solution:

Sun Chemical selected Veeam Data Cloud for Microsoft 365 to ensure 24/7 access to critical Microsoft 365 data, enabling employees across all locations to work more efficiently.

“We chose Veeam Data Cloud over products from vendors such as Commvault, Cohesity and Barracuda,” said Hudson. “We ended up running five PoCs. Veeam’s solution came out on top, offering great functionality, cost-effectiveness, an intuitive user interface, and the most important differentiator: a vendor willing to work with us on an ongoing basis.

Today, Sun Chemical protects all of its Microsoft 365 data with Veeam. The company can now retain backups indefinitely instead of just 93 days, a change that has paid dividends more than once.

“We were lucky to be heavy users of Microsoft 365 before deploying Veeam Data Cloud for Microsoft 365, as we were asked multiple times to recover files that were older than 93 days,” said Hudson. “This also ensures that we don’t lose institutional knowledge when employees leave the company. We can easily search Microsoft 365 backups for important information.

By leveraging a backup-as-a-service (BaaS) solution, the company minimizes the administrative burden on its lean IT team.

Hudson 表示：“Veeam Data Cloud for Microsoft 365 讓我們無需購買和管理備份基礎設施，從而節省大量成本。” “如果我們在上次重大收購時就已經安裝了它，我們估計我們可以購買一半數量的文件server.”

Sun Chemical benefits from responsive Veeam support, helping it get the most out of the technology and providing feedback on product functionality.

“Veeam is always there if we need help or a voice,” said Hudson. “For example, when we reported that life would be easier if our local admins could see specific filters, they rolled out the change within days. Very few vendors have this level of responsiveness ability.

Sun Chemical is better positioned to seize new opportunities by protecting its business-critical Microsoft 365 data with Veeam. By ensuring files can be recovered quickly, the company improves its ability to recover from cyberattacks.

“Sun Chemical is a truly global enterprise: employees around the world rely on Microsoft 365 applications to exchange critical data every day,” said Hudson. “Veeam Data Cloud protects this important part of our environment, helps our employees be more productive, and provides us with additional network resiliency.”

result:

Achieved 100% coverage of Microsoft 365 data and changed from 93-day retention to unlimited retention

“We were relieved to implement Veeam Data Cloud for Microsoft 365 and eliminate our reliance on the Recycle Bin,” said Hudson. “We now have confidence that every byte of our Microsoft 365 data is backed up and can be restored with the click of a button, which is a huge advantage.”

Save up to 50% or more on infrastructure costs upon acquisition

Sun Chemical expects Veeam Data Cloud for Microsoft 365 to significantly reduce future acquisition costs and eliminate potential growth constraints.

Provide 24/7 responsive support and development resources

“A responsive supplier was one of the most important factors in choosing Veeam,” said Hudson. “I’m pleased to say that the relationship continues to flourish.”

Check out the upcoming Cloud Transformation Conference, a free virtual event for business and technology leaders to explore the evolving cloud transformation landscape. Book your free virtual ticket to gain insight into the practicalities and opportunities of cloud adoption. Learn more here.

Label: Case Study, Veeam

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Thinking differently about the cost of cyber security

Joseph Stokes, Group Head of Cyber ​​Security and IT Governance, Telesure Investment Holdings

Joseph Stokes, Group Head of Cyber ​​Security and IT Governance, Telesure Investment Holdings

Perhaps it’s important to set the scene with some interesting and up-to-date statistics to reposition us in light of the current state of cyber risks facing the world today. According to forecasts, ransomware alone will be worth $1 billion by 2018, with global losses of $20 billion by 2021, and current projections suggest that number will reach 250,000 within the next 10 years. One hundred million U.S. dollars.

Cybercrime and its threat actors have evolved from individuals to groups and syndicates, and now into an entire industry and economy with the emergence of ransomware as a service (RaaS) and the popularity of initial access brokerage.

Today, the opportunity to make money from cybercrime is as simple as buying access through a brokerage, subscribing to a RaaS platform and targeting targets, with the service provider taking a small cut of the ransom.

The financial services industry has become one of the three target industries, rich in the most valuable commodity in the world today – data.

Fintech and financial services companies have realized that if they do not continue to focus on driving digital transformation and data-driven decision-making, they are destined to be left behind. As the digital footprint increases in the form of cloud technologies, SaaS, APIs, and various third-party and vendor interconnections; organizations’ exposure increases exponentially due to a common misconception that the cloud is inherently secure, but often without realizing it at this point. This may partly explain why the top causes of security breaches in the cloud are caused by simple misconfigurations caused by inherent trust in services that are designed to protect them.

The impact of such attacks and breaches cannot be underestimated, particularly in terms of reputational damage and loss of consumer confidence, not to mention the financial impact of recovery and remediation efforts, subsequent fines, and ensuing class action lawsuits .

“Data and digital transformation are the ticket to the game and should be treated as such. Protecting digital assets and the IT environment in which they reside should be a top priority, not as an afterthought, but as a principle, a strategic imperative within which an organization operates.”

Today’s market is more competitive than ever, and today’s consumers are more discerning and more inclined to align themselves with organizations on a personal and ethical level than they were just a few years ago. There is a strong public voice via social media. Protests and calls for boycotts have become the norm today. Of course, this puts a lot of pressure on organizations to get it right, as many losers are held up as role models, and often for good reason – most organizations simply don’t take them as seriously as they should Treat cybersecurity and technology risks.

This is the opportunity data and digital transformation are the ticket to the game and should be treated as such. Protecting digital assets and the IT environment in which they reside should be a top priority, not an afterthought, but a principle and strategic imperative within the organization’s operations. This means that cyber security should not be viewed as an IT issue but as a business opportunity, with representation and inclusion at board and policy levels.

Businesses and industries around the world are on tight budgets, but technology is only becoming more ubiquitous and complex, and making security an afterthought is unlikely to have any meaningful effect.

Perhaps it is more prudent to view information security, governance, risk and compliance costs not as resentment expenses, but as strategic investments in building a future business that is accountable, reliable and resilient. If companies can show that they take cybersecurity (and consumer data privacy) seriously, because customer trust is a top priority, they will have a unique competitive advantage in the market going forward. We are almost certain that tomorrow’s consumers will be pickier and more discerning than today, and will certainly have more choice.

It is also important that organizations build on resilience capabilities, not just security, as part of their digital transformation journey. It’s not a question of if, but when something significant will happen. When this happens, how will the business bounce back quickly and efficiently and be ready for the next try, while still ensuring appropriate service to customers and acceptable levels of business operations?

Now is the time to embrace the benefits of cyber resilience as a competitive advantage, rather than shying away from it and doing the bare minimum as a compliance checkbox exercise. The more resilient an organization is, the better its chances of surviving a digital and data-driven future, and trusting consumers not to expose themselves to risks they never imagined.

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Our review of the Beats Solo 4 headphones

Beats today announced the Solo 4, a $200 set that looks almost identical to the Solo 3 but has major upgrades on the inside.

The Solo 4 don’t have any active noise cancellation at this price point, and according to Billy Steele, who tested the new headphones, they sound a bit thin. However, the sound has been improved overall, and playtime has been bumped up to 50 hours (with USB-C), which is a significant improvement over its predecessor. They are available for purchase now.

enjet

Beats also surprised us with its new sub-$100 Solo headphones, wireless (non-ANC) headphones with 18 hours of playback. One focus is comfort, and ergonomic acoustic nozzles and vents help improve audio performance and reduce pressure on your ears. The Solo Buds will be available in June for $80.

— Matt Smith

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and punishing aggregators who save effort.

Instagram is overhauling its Reels recommendation algorithm to support and increase “original content.” It can significantly impact aggregator accounts and other accounts that primarily report on the work of other users. The company has also changed the way Reels is ranked to amplify smaller accounts.

The application’s changes around the “original content” can be very straightforward. Instagram said that when it detects two identical pieces of content, it will proactively replace the reposted Reels with the “original” clips in the recommendations. Aggregated accounts that “duplicate” others’ posts will be subject to more severe penalties. I’ve come across numerous accounts (usually via Reels) that just post and repost the same viral clip (which isn’t even original) for as long as I care to scroll. These changes may reduce the chance of encountering such lazy content.

continue reading.

It is used to sell customer location data.

The Federal Communications Commission has slapped a collective fine of $200 million on the largest U.S. mobile carriers for selling their customers’ location information without consent. AT&T was ordered to pay $57 million, while Verizon was fined $47 million. Meanwhile, Sprint and T-Mobile face fines totaling $92 million for merging two years ago. Apparently, operators sold “real-time location information to data aggregators,” and the data ended up “in the hands of bail companies, bounty hunters, and other questionable actors.”

continue reading.

But it’s more like a Polaroid photo.

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Fujifilm’s Instax cameras have been around for a while, but the new Instax mini 99 released this month looks more like my X-T2 and other Fujifilm models than another plastic Polaroid camera. From a distance, it looks like an expensive digital camera, but it only costs $200. It also has modes and filters to customize your instant little photos. This flexibility combined with the low-profile appearance makes for an instant camera I’d probably actually buy (and use).

continue reading.

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Instagram’s algorithm overhaul will reward “original content” and punish aggregators

Instagram is overhauling its Reels recommendation algorithm to promote “original content,” a move that will have a significant impact on aggregation accounts and other accounts that primarily repost other users’ work. The company has also changed the way Reels is ranked in an attempt to give smaller accounts more distribution within the app.

In a blog post announcing the changes, the company said it was trying to “correct” its ranking system so that accounts with fewer followers can more easily expand their reach. The company explains: “Historically, because of how we rank content, creators with large followings and aggregators of retweeted content have gained greater influence in recommendations than smaller original content creators. “We believe it’s important to correct this to give all creators a more equal opportunity to break through to new audiences. “

It’s unclear exactly how Instagram will adjust its recommendations to make them “more equal,” but the company says the algorithm will no longer prioritize accounts with more followers. “As these viewers interact with the content, the top-performing set of reels are shown to the wider audience, and then the best The changes will be rolled out to a wider audience “in the coming months,” so it may be a while before creators see the effects of this update.

However, the app’s changes around “original content” may be more straightforward. Instagram said that when it detects two identical pieces of content, it will proactively replace the reposted Reels with the “original” clips in the recommendations. Accounts sharing Reels will also be tagged to clearly identify the original creator. The changes won’t apply to creators who make “significant” changes, such as recording voiceovers or reaction clips, or posts that are “substantially edited to become a meme,” the company said.

Aggregated accounts that “duplicate” others’ posts will be subject to more severe penalties. Instagram said it will stop recommending Reels entirely if these accounts post unoriginal content 10 or more times in the past 30 days. This change may impact the influence of popular aggregation accounts that share clips from other users, often to promote affiliate shopping links and other programs.

It’s worth noting that all of these changes currently only apply to Reels and not other types of posts on Instagram (a spokesperson said the company will “explore expansion to other formats in the future.”) The changes also reflect broadly Instagram has tried to reduce the importance of follower count. This has frustrated some creators, who complain that most fans don’t see their posts in their feeds.

In recent weeks, Instagram head Adam Mosseri asked several creators who shared their accounts on Threads and demanded to know why their posts weren’t visible to more of their followers. In a recent exchange, nature photographer Nate Luebbe, who has 142,000 followers on Instagram, asked Mosseri why a popular post only attracts about 20% of his followers. In , Mosseri says this is how the Instagram algorithm works.

So while these latest changes are specific to Reels, the update suggests Meta will continue to look at other metrics beyond follower count. This may be disappointing for someone who has built a large audience over the years, but Meta seems to think this is a better way to level the playing field for smaller accounts.

Instagram previously updated its algorithm to prioritize original content. Mosseri said at the time that he did not want the app to “overvalue aggregators,” although he admitted it was difficult to “determine” when a piece of content was original. However, if the company is still trying to “correct” the imbalance a full two years later, whatever changes it makes at the time may not be enough.

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A passionate call to action

Andre Pavei, Director IT, CEVA Logistics

In today’s fast-paced world, logistics companies are under tremendous pressure to deliver goods on time, maintain customer satisfaction and optimize operational efficiency. Deadlines are looming, shipping spans continents, and customers need instant updates. In this high-pressure environment, success depends on one key factor: agile.

Over the years, I’ve seen firsthand the power of agility.As someone who is passionate about Robotic Process Automation (RPA) Revolution and I can attest to its transformative impact on the logistics industry. I’ve seen how this technology, the digital workforce, can collaborate with human workers to streamline processes, reduce errors, and improve overall performance. In addition, it enables logistics providers to work more proactively with customers to ensure timely delivery and quality service. Robotic Automation Enables companies to outperform competitors and build lasting customer loyalty.

Why?because RPA is not just about automation; It’s about orchestration. It frees up human employees to engage in higher value activities. result? It’s a logistics symphony where messages flow effortlessly, proactive communication flourishes and deliveries arrive with extreme accuracy and speed.

What is RPA actually?

RPA refers to soft robots that imitate human behavior by automating repetitive tasks. These digital assistants work alongside employees, handling day-to-day activities and freeing up valuable time for strategic decisions.

What can it do for you in the real world of logistics?

● RPA seamlessly collects and enters data across portals, websites, internal applications and banking systems.

● For example, 3PL providers can automate loading and intermodal pricing to provide customers with faster, more accurate service (www.inbound Logistics.com).

● RPA supports real-time services, such as automatic pickup requests via email.

● Intelligent software robots extract details from incoming emails, schedule work and provide instant updates to customers.

● RPA eliminates manual re-keying, ensuring accurate quotes, tracking and invoicing.

● RPA speeds up the invoicing process by extracting relevant data from various sources.

● Timely invoicing improves cash flow and strengthens customer relationships.

● RPA enables logistics companies to easily compare rates between carriers and 3PL providers.

● Instant insights enable better decision-making and cost optimization.

● RPA analyzes historical data, predicts demand fluctuations, and assists in production capacity planning.

● Logistics providers can effectively allocate resources and avoid bottlenecks.

● RPA sends alerts about low inventory levels, expired goods, or supply chain disruptions.

● Proactive inventory management prevents delays and ensures on-time delivery (www.inbound Logistics.com).

Did I forget something? Yes, I probably do, not on purpose, but because of the versatility.

real world numbers

Let’s dig into the statistics:

● Productivity improvement: Research predicts that RPA will increase logistics productivity by 25% to 70% (www.logisticmgmt.com).

●Cost reduction: Due to the implementation of RPA, logistics costs can be reduced by 20% to 40% (www.logisticmgmt.com).

● Global growth: By 2021, the logistics robot market revenue is expected to reach US$22.4 billion, and annual robot shipments will grow from 40,000 units to 620,000 units. (www.logisticmgmt.com).

The power of proactive communication:

● 83% of customers Say they are willing to pay more for brands that provide superior customer service (PwC).

● 61% of customers Expect companies to anticipate their needs (Salesforce).

These statistics scream one thing clearly: Customers crave proactive communication. However, manually tracking shipments and updating customers can be a time-consuming and error-prone task.

This is where RPA comes into play. Reduce customer anxiety, increase trust, and gain a significant competitive advantage.

Delivery speed and accuracy:

● 63% of online shoppers Shopping cart abandonment due to slow delivery times (Baymard Institute).

● 46% of businesses Lost revenue due to inaccurate order fulfillment (Invesp).

In the age of Amazon Prime, speed and accuracy are non-negotiable. RPA can be your secret weapon: automated workflows Save valuable time and ensure flawless executionresulting in faster deliveries, happier customers and healthier profits.

Optimize internal processes:

● 37% of logistics professionals Consider manual processes as a major productivity impediment (logistics management).

● 28% of logistics costs Stems from inefficiency (McKinsey & Company).

the road ahead

As logistics IT professionals, we must embrace RPA:

● Training and upskilling: Enabling employees to work effectively with robots.

● continuous improvement: Regularly evaluate RPA performance and make adjustments as needed.

● ethical considerations: Ensure transparency and accountability in automation.

● strategic plan: Identify processes suitable for automation.

● Change management: Get employees ready for their shift.

in conclusion:

Dear logistics community, let us leverage the full potential of RPA. Imagine a world where customers receive instant updates, warehouses operate with automated precision, and logistics excellence is the norm. As I reflect on my journey from skepticism to success, I urge you to explore RPA to transform your operations and lead you toward a more efficient, customer-centric logistics landscape.

Remember, the future belongs to those who embrace innovation. Let us ride the RPA wave and redefine the greatness of logistics!

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Cyber ​​Threats: Step-by-Step Attack Demonstration

Follow a realistic cyberattack simulation, covering 6 steps from initial access to data exfiltration. Learn how to go undetected by attackers using the simplest tools, and why you need multiple choke points in your defense strategy.

Surprisingly, most cyberattacks are not particularly sophisticated, technologically advanced, or rely on zero-day tools that exploit edge-case vulnerabilities. Instead, they often use common tools and exploit multiple vulnerability points. By simulating real-world cyberattacks, security teams can test their detection systems to ensure they have multiple choke points and demonstrate the value of cybersecurity to leadership.

In this article, we demonstrate real-world attacks that can easily occur in many systems. Attack simulations are developed based on the MITER ATT&CK framework, Atomic Red Team, Cato Networks’ field experience, and public threat intelligence. Finally, we explain why a holistic security approach is critical to cybersecurity.

The importance of simulating real-life cyberattacks

Simulating a real attack on a network has three advantages:

1. You can test your detections and ensure they identify and block attacks. This is very important for dealing with common attacks (the most common type of attack).
2. Real attacks can help you demonstrate that your defense relies on multiple choke points. Attacks are almost never the result of a single point of failure, so a single detection mechanism is not enough.
3. Real-life attacks can help you demonstrate to leadership the importance of network monitoring. They demonstrate how true visibility of the network can provide insights into breaches, enabling effective mitigation, remediation, and incident response.

Attack process

The attack flow demonstrated below is based on six steps:

1. initial visit
2. Ingress tool transfer
3. Discover
4. Credential dump
5. Lateral movement and persistence
6. Data leakage

These steps were chosen because they represent common techniques prevalent in attacks.

Now, let’s dive into each step.

1. Initial access

The attack begins with spear phishing to establish initial access to the network. For example, send an email to employees with a lucrative job offer. This email has an attachment. On the backend, the malicious attachment in the email runs a macro and exploits a remote code execution vulnerability in Microsoft Office via Hoaxshell, an open source reverse shell.

“Defense-in-depth strategies may come into play as early as this initial access vector,” said Dolev Attiya, Threat Security Engineer at Cato Networks. “Phishing emails and Hoaxsheel may have been captured by anti-virus engines scanning the network. Email gateways , antivirus software on the endpoint, or through network visibility and command and control to capture network artifacts generated by malicious files to increase the chance of catching an attack.

2. Ingress tool transfer

Once access is gained, the attacker transfers various tools to the system to assist in further attacks. This includes Powershell, Mimikatz, PSX, WMI, and other native tools.

Attiya added: “Many of these tools are already built into the Microsoft Windows framework. Typically, administrators use them to control systems, but attackers can also use them for similar (albeit malicious) purposes.”

3. Discover

Today, attackers explore the network to identify valuable resources such as services, systems, workstations, domain controllers, ports, additional credentials, active IPs, and more.

“Think of this step as if the attacker is a visitor to a big city for the first time. They ask people how to get somewhere, find buildings, check street signs, and learn how to get directions. That’s what attackers do,” Attiyah said. what is being done.

4. Credential dump

Once valuable resources are identified, previously added tools are used to extract the credentials of multiple users to access compromised systems. This helps attackers prepare for lateral movement.

5. Lateral movement and persistence

Armed with these credentials, attackers can move laterally across the network and access other systems. The attacker’s goal is to expand their foothold by gaining access to as many users and devices as possible and gaining as much privileges as possible. This allows them to hunt for sensitive files that can be stolen. For example, if an attacker obtains an administrator’s credentials, they can gain access to a large portion of the network. In many cases, an attacker may proceed slowly and schedule the task for a later period of time to avoid detection. This allows attackers to progress through a network for months without arousing suspicion or being identified.

“I can’t overstate the ubiquity of Mimikatz,” said Etay Maor, senior director of security strategy. “It’s very effective at extracting passwords, and cracking them is easy and only takes seconds. Everyone uses Mimikatz, even state actors. By”.

6. Data leakage

Finally, identify valuable data. It can extract files from the web to file sharing systems in the cloud, encrypt them against ransomware, and more.

How to protect against cyberattacks

Effective protection against attackers requires multiple layers of detection. Each layer of security in the kill chain must have policy management and overall coordination to prevent attackers from successfully executing their plans. This approach helps predict every possible move by attackers to achieve a stronger security posture.

To watch the entire attack and learn more about defense-in-depth strategies, watch the entire masterclass here.

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